Signs in Hong Kong are world-famous. You see them in every alley and every corner of the city. A distinctive and individual urban landscape. In the old times, most shops were mostly independent family businesses that passed down for several generations. These shop signs stand for the reputation and goodwill of the merchant and were considered an essential element of their business’s image. The shop signs were crafted by calligraphers. The picture on top is just for example how it looks nowadays.