Eureka - Enlight yourself and your setup

Eureka - Enlight yourself and your setup

Have you ever been in the shower, singing away when suddenly, seemingly out of the blue, inspiration strikes? That problem you’ve been struggling with has just been solved.

A fairly common situation. At one point or another, many of us experience unexpected moments of creativity, or what the so-called eureka moment — bursts of inspiration which can lead to breakthrough solutions to old problems.

Archimedes, a well-known Greek historical figure, is the one who suddenly cried “Eureka!”, the Greek term for “I have found it.” The symbolic birth of what we consider the aha moment, that moment of sudden revelation. A moment of the culmination of years of observation and experience, but due to a sudden inspiration a combination that reveals a new path, a new way of tackling a problem, history is full of aha moments.

 Victorian style setting

Victorian style setting

Indeed, our insights seem to appear in our heads out of nothing, but they all share one feature: They produce an alternative perspective.

When you’re toiling away at a problem, failing to find a solution often lies in the fact that you can only see your task one way. The aha moment produces a drastic change in how you approach a problem.

Getting myself after some years again into the field of fashion photography I've certainly seen different solutions how to light a setup but sometimes the obvious was not as obvious, and I struggled with the lighting concept more than once. When I was shown by someone else, I thought, “I could have thought of that!” But I didn’t.

When we search for a solution, we often think of rules that restrict us. These rules only exist in our minds. This is known as functional fixedness, and it’s a potent hindrance to our thinking. Insight is the key that unlocks this mental box. Ideas are so beneficial to us, so why do they so seldom occur? It’s because we’re designed to be rational. It’s not enough to concentrate on the problem, however. You need to give yourself the mental space to mull over solutions. This is where relaxation comes into play. Don’t be too hard in trying on your own.

 Chula Fashion in Hanoi, the first idea of the layout.

Chula Fashion in Hanoi, the first idea of the layout.

There’s one crucial thing to consider; you can only ponder over an idea if you have the right combination of information to work with. That being the case, I try to expose myself to a broad variety of concepts, observations, ideas and subjects to create a useful combination. The more creative people are there to create a fashion setup, the more knowledge comes into play, the more ways to combine them and to come up with eureka moments.

There is already a handy team at the set: the model, the makeup artist, maybe an assistant and last but not least - you, the photographer. If you get your mood boards right and present your idea to all others involved there might be waiting a eureka moment of sorts just around the corner and with it a beautiful image - or more.

Actionable advice - let your fantasy fly!

 The result of a brainstorming with all creative at the set was this.

The result of a brainstorming with all creative at the set was this.

Fake news

Fake news

Driven by nostalgia

Driven by nostalgia